Vans' House Party Ad Campaign Project

For Advanced Advertising Design, I pulled out all my creative stops and came up with an advertising campaign to celebrate Vans' 50th Anniversary. Although it already took place in 2016, celebrating 51 years would be an odd thing to do, so I used my imagination to pretend that the past is the present and the present isn't happening yet. Anyways, I came up with a guerrilla campaign of posting old school, almost hand drawn, flyers with pull off tabs as tickets for the event. Then I designed a poster that would appear on bus stops, because these would be wear the target demographic would be able to see it best. I also designed Instagram, twitter, and Facebook ads to create more exposure for the event.