Southwest Mode Mobile App Interactive Advertising Pitch

The assignment was to create an interactive experience for Southwest that would translate to increased brick and mortar sales. I pitched that there could be an application that uses the phone's airplane mode and connects to the plane's WiFi. Using Southwest Mode will allow users to collect points which can be redeemed for S.W.A.G. (SouthWest Airlines' Gifts). For more information on the campaign, check out the presentation.