Nike Awareness Month Calender
Nike Interactive Marketing Pitch
1. Commitment to Innovation and Impact
For a while now, Nike has made a commitment to positive change through sustainable innovations and community impact
A.With Sustainable Innovations, we have doubled our business with half the global impact.
i.As of the year 2000, we've been working to reduce greenhouse gas emissions and utilize renewable energy.
ii.The goal is to reduce emissions to 2 million metric tons and increase revenue to $50 billion dollars by 2020.
B.We invest in disruptive innovation to address our impact on the environment and propel us towards a low-carbon future.
i.When we compete, we innovate to gain a competitive edge, by focusing on building groundbreaking partnerships, investing in start-ups, emerging technologies and new sciences. We test and prototype solutions, and then we take them to market.
ii.When we collaborate we see opportunities to create industry-wide changes, we drive market shifts through sharing, open-sourcing, and creating coalitions and consensus, to influence standards and policies to drive innovation forward
C.We're committed to creating positive social change around the world.
i.We help kids get active, so they can have healthier, happier, and more successful lives.
ii.We engage our passionate and creative employees to amplify our impact.
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2.the interactive campaign for innovation and impact
Each month has a worthy cause that will be showcased in our stores and online.
These causes lend to themes and events that will be hosted nationwide.
The events will collaborate with fundraising efforts:
In January, for Human Trafficking Awareness, there are events such as Run 4 the Rescue (where we will organize a sponsored run/walk), Hoops 4 Hope (Basketball Tournaments), or a Bike-a-thon.
In April, we can collaborate with Autism Speaks for their events.
In September, we can collaborate with The Safe Project to host a 5k walk for awareness or a relay rally to promote addiction recovery awareness.
I think you get the idea. At the events as well as our stores and online there will be a range of products that will be sold for each cause. The products will include sweatbands, shoes, t-shirts and with each purchase, free shoe laces will be given and each product will have designs that reflect each cause, like the laces on the screen.
3. Points of Interest
A percentage of purchases made, as well as every donation received, will be donated to each respective causes.
The employees working at the events will encourage attendees to share their experiences via social media. With #NikeFundRun or #Nike4TheCure.
The anticipated results are increased awareness for the causes and Nike’s brand. From this awareness more traffic and revenue will come through the stores both physical and virtual.