McDonald’s McPizza
Re-release Pitch
1.McDonald’s Problems and Solutions
Back in the 80’s, McDonald's was double the size of its closest competitor, owning nearly 40% of the $48 billion burger market.
A.Past problems that they have addressed successfully
i.Breaking the breakfast barrier by creating the Egg McMuffin in 1973
ii.They later introduced the McNuggets to no longer be perceived as just a regular burger place.
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Their was potentially millions to be made if they were able to duplicate the success of breakfast, but after 4pm.
2.Introducing McDonald’s Pizza
Pizza parlors like Pizza Hut, were growing by 10 percent each year and cutting into the market.
Good ol’ McDonald’s created a Pizza in the late 80’s, that would be delivered to the table inside the restaurant.
There were some more problems that arose from this innovation.
< >The box was too big for the drive thru window.Preparation and baking time would take almost 10-15 minutes, depending on how busy the restaurant would get.Then price came into play with a pie ranging in cost from $5.99 to $8.99. Food truck outside of the San Diego Comic Con.To show case the speed and efficiency the truck will be using the same compact Quick Cook Ovens that will be in the kitchensNext to the truck will be a Mascot challenge, where those that attend not only get to design and make up a mascot character for the McPizza, but they can cosplay as the character.
Rules:
Characters must be original.
Parodies are welcome, but won't qualify for the competition.
